What can the creative sector learn from amateur music movements?

The creative industry and the cultural sector face a challenge that will determine their future. Finding an answer to the question ‘how to effectively involve the younger generation in decision-making processes’ may prove crucial to their continued existence. A striking example is the amateur music movement. Taking choirs and orchestras as examples, we can observe processes which may soon affect every branch of the creative sector.

The paradox of creative work

Human creativity is a difficult topic to define and research. And yet, the research in the field has grown significantly in the last few years. What can science tell us about the complexities of creative work?

Beyond Art School: How Non-Formal Learning Shapes Sustainable Artistic Careers

Contemporary artistic careers rely heavily on non-formal, experience-based learning outside institutional education, where strategic, communicative, social, and organizational competencies—often developed through practice, networks, and methods like gamification—are essential for sustaining autonomous and adaptable artistic practice.